The Fundamentals of Event Design

1. Auflage 2019
ISBN: 978-0-8153-5091-0
Verlag: Taylor & Francis Inc

Buch, Englisch, 212 Seiten, Format (B × H): 256 mm x 197 mm, Gewicht: 682 g

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation.

Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving.

This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.

Autoren/Hrsg.

Ramsbottom, Olivia

Antchak, Vladimir

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

1. Event Design Unpacked 2. Events as an Experience Industry 3. Event Experience 4. Storytelling and Event Concepting 5. Atmospherics and Servicescapes 6. Five Senses in Event Design (by S.Jones and V.Antchak) 7. Interactive Technologies 8. Pragmatic Team Management 9. Project Management Tools and Budgeting 10. Pitching and Winning 11. Creative Marketing (by V.Gorchakova) 12. Environmentally Sustainable Event Design (by A.Julien and C.Mackay)

Über Autor(innen)

Vladimir Antchak is Senior Lecturer in Applied Management at the University of Derby, UK. His research interests focus on event portfolio design and management, place experience, destination branding and strategic storytelling. He has over ten years of experience in events management, including organisation of business forums and conferences, cultural exhibitions, international business visits and presentations. The geography of his completed projects includes Austria, Germany, Italy, the Netherlands and Russia.

Olivia Ramsbottom is Senior Lecturer in Business and Management at the University of Derby, UK. She has significant project and event management experience in various organisations, from a membership body to a university. She is also an experienced trainer and consultant, offering workable solutions to make business improvements, as well as recommending and carrying out appropriate staff training and development activities. Her areas of expertise are in strategic, project and people management, and her research focuses on the transferability of management skills from general concepts to specific application.