The Complete E-Commerce Book

Design, Build & Maintain a Successful Web-based Business
2. Auflage 2004
ISBN: 978-1-57820-312-3
Verlag: CRC Press

Buch, Englisch, 380 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 658 g

'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business. Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Zielgruppe

Professional Practice & Development

Autoren/Hrsg.

Reynolds, Janice

Fachgebiete

• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Preface, Chapter 1: The E-Commerce Phenomenon, Chapter 2: Designing Your Website, Chapter 3: The Devil is in the Details, Chapter 4: Server Hardware, Chapter 5: Redundancy, Chapter 6: Connectivity, Chapter 7: Security, Chapter 8: Infrastructure Software, Chapter 9: E-Commerce Solutions, Chapter 10: Adjunct Software, Chapter 11: Quality Assurance, Chapter 12: Website Maintenance and Management, Chapter 13: Consultants and Vendors, Chapter 14: Web-hosting Services, Chapter 15: Search Engines and Directories, Chapter 16: Marketing Your Website, Chapter 17: Customer Service, Chapter 18: Logistics and Order Fulfillment, Chapter 19: Final Thoughts, Appendix: Computer Basics, Glossary, Index

Über Autor(innen)

Janice Reynolds is a writer, editor, speaker, and consultant in information technology and the Internet/intranet. Prior to starting her own consulting firm in 1995, Ms. Reynolds was the litigation manager of a large New York City law firm. She is the author of The Complete E-Commerce Book. She has edited numerous technical books and led several e-commerce development teams. Ms. Reynolds provides advice to numerous budding entrepreneurs as the 'E-commerce Expert' on Allbusiness.com. She also consults with established companies concerning their technical needs.