A Strategic Model for Entrepreneurship
Buch, Englisch, 274 Seiten, Paperback, Format (B × H): 152 mm x 229 mm, Gewicht: 432 g
ISBN: 978-1-349-49243-5
Verlag: Palgrave Macmillan UK
Offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. Provides specific recommendations, examples and case studies that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
- Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Selbstständige & Freiberufler
Weitere Infos & Material
1. Introduction: 1. The Seven Deadly Sins: 1.1. Pointless Purposes 1.2. Hopeless Vision 1.3. Miscommunication 1.4. Disengagement 1.5. Ineffectual Leadership 1.6. Stifled Creativity 1.7. Tolerance of Mediocrity 2. 'Bridging': 2.1. A New Model for Strategic Innovation & Entrepreneurship 2.2. Lessons from the Edge 2.3. The 'Seven Chakras' of Entrepreneurial Flow 2.4. Engaging Diversity & Creative Conflict 2.5. Building Vital Innovation Relationships 2.6. Engaging Left and Right Brains: Entrepreneurial Psychotherapy 2.7. The Model Explained: Formulation & Implementation of Success Strategies 3. Case Studies: 3.1. The Internet's Birth and Evolution 3.2. The Rise and Fall of Nortel Networks 3.3. The MIT Innovation Lab 3.4. Public Sector Attempts at Innovation in Health & Wellbeing 3.5. Oracle Corporation's Social Responsibility Initiatives 3.6. Google's Innovative Culture 3.7. 3M's Innovation Leadership 4. Prescriptions: 4.1. Inspiring Entrepreneurship & Intrapreneurship 4.2. Starting an Enterprise 4.3. Revitalizing an Enterprise 4.4. Improving Customer Service 4.5. Marketing Mixology 4.6. Creating an Innovation Culture Strategies for Success