The Ultimate Step-By-Step Guide to Succeeding Online from Start-Up to Exit
Buch, Englisch, 312 Seiten, Format (B × H): 152 mm x 229 mm, Gewicht: 455 g
ISBN: 978-0-85708-285-5
Verlag: Wiley
A hands-on guide to starting a digital business, from initial idea to exit, from the author of one of the all-time bestselling guides to start-ups
Using a thorough and comprehensive workbook format that is action-focused and easy-to-understand, this book guides readers through the entrepreneurial journey from concept to validation to commercialization to exit. It uses practical exercises to walk the reader through each step of the start-up process and includes advice from some of the UK's most successful and well-known digital entrepreneurs. Online extras like downloadable templates, exercises, and tips offer further resources for entrepreneurs, current business owners, and brick-and-mortar business owners who want to expand maximize their online presence.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Dedication and Acknowledgements vii
Foreword ix
Introduction - Generation Entrepreneur: Open For Business 1
Part 1 - Starting Up Your Own Digital Business
Step One: Big Idea - Create And Evolve Your Concept 9
Step Two: Choose Your Business Model 25
Step Three: Assess Viability And Create A Customer-Centric Business Plan 51
Step Four: Fund Your Venture 81
Part 2 - Building Your Business
Step Five: Build Your Website 111
Step Six: Build Your Mobile App And Mobile-Friendly Site 153
Step Seven: Build Your Team 167
Step Eight: Build Your Brand 193
Part 3 - Running And Growing Your Business
Step Nine: Effective Online Marketing 207
Step Ten: Measure and Improve your Marketing and Website Performance 229
Step Eleven: Creating A Buzz Using People Power 245
Step Twelve: Selling Up 271
The Definitive Online Business Success Checklist 287
About Cheryl Rickman 291
References 293
Index 295
