Mobilizing Generation 2.0

A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth
1. Auflage 2008
ISBN: 978-0-470-22744-2
Verlag: Wiley

Buch, Englisch, 288 Seiten, Format (B × H): 179 mm x 233 mm, Gewicht: 467 g

Use new media to attract and mobilize young people!
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for non-technical people to understand. You'll also gain a sense of the technology--without requiring any downloads, software or plug-ins.
Includes a Foreword by Rock the Vote and contributions from Beth Kanter, Evan Williams, danah boyd, Fred Stutzman, Steve Grove, Jonah Sachs, Seth Godin, Zack Exley, Marty Kearns, Jason Fried, Mitch Kapor, and Katrin Verclas.

Chapters cover Blogging, Social Networking, Video and Photo Sharing, Mobile Phones, Wikis, Maps, Virtual Worlds.

Autoren/Hrsg.

Rigby, Ben

Fachgebiete

• Sozialwissenschaften Politikwissenschaft Internationale Beziehungen Konflikt- und Friedensforschung, Rüstungskontrolle, Abrüstung
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politikberatung
• Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Methodenlehre
• Interdisziplinäres Wissenschaften Wissenschaften Interdisziplinär Friedens- und Konfliktforschung
• Mathematik | Informatik EDV | Informatik Informatik

Inhaltsverzeichnis

Foreword by Rock the Vote.
Acknowledgments.

About the Author.

About Rock the Vote.

Introduction.

1. Blogging.

The Big Picture: Beth Kanter.

The Big Picture: Evan Williams.

2. Social Networking.

The Big Picture: danah boyd.

The Big Picture: Fred Stutzman.

3. Video and Photo Sharing.

The Big Picture: Steve Grove.

The Big Picture: Jonah Sachs.

4. Mobile Phones.

The Big Picture: Seth Godin.

The Big Picture: Zack Exley.

5. Wikis.

The Big Picture: Marty Kearns.

6. Maps.

The Big Picture: Jason Fried.

7. Virtual Worlds.

The Big Picture: Mitch Kapor.

The Big Picture: Katrin Verclas.

Conclusion.

Index.

Über Autor(innen)

Ben Rigby has worked as CTO and president of several new media firms developing and devising web and mobile strategies for nonprofits and Fortune 1000 companies. Rigby?also founded MobileVoter.org, an organization dedicated to using new media to politically empower young people.