Robbins Greening the Corporation

Management Strategy and the Environmental Challenge
Erscheinungsjahr 2010
ISBN: 978-1-136-53494-2
Verlag: Taylor & Francis
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 198 Seiten

Corporate responses to environmental challenges are often held directly or indirectly responsible for significant worldwide environmental destruction. Corporations are beginning to respond to environmental and social concerns and are taking these into account. This process, known as the greening of the corporation is fraught with contradictions since the foremost aim of corporations is to earn profits. Robbins analyses the approaches of four major international companies: ARCO Chemical; Ben & Jerry's; Shell; and The Body Shop.

Autoren/Hrsg.

Robbins, Peter Thayer

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

List of tables * Acronyms and Abbreviations * Acknowledgements * Preface * Environmental Challenges and Corporate Responses * Corporate Management of Environmental Challenges * An Analysis of Two Corporations with a Traditional Corporate Culture * An Analysis of Two Corporations with a 'Social-environmental' Corporate Culture * Greening the Corporation: Shades of Green * Endnotes * References * Index

Über Autor(innen)

Peter Robbins is a lecturer in sociology in the Institute of Water and Environment at Cranfield University.