The Best Digital Marketing Campaigns in the World II

1. Auflage 2014
ISBN: 978-0-7494-6968-9
Verlag: Kogan Page

Buch, Englisch, 272 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 409 g

In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America.

Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

Autoren/Hrsg.

Ryan, Damian

Jones, Calvin

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber

Inhaltsverzeichnis

Section - ONE: Digital marketing is dead - no it's alive - no it's all integrated now. eh? Chapter - 01: Case study 1 Volkswagen BlueMotion Roulette Chapter - 02: Case study 2 How Social Saved Water Chapter - 03: Case study 3 Oxford and Cambridge Boat Race Chapter - 04: Case study 4 Faktum Hotels Chapter - 05: Case study 5 JetBlue Getaways Chapter - 06: Case study 6 Heinz Beanz for Grown Upz Chapter - 07: Case study 7 Harley-Davidson's Open Road Festival Chapter - 08: Case study 8 McDonald's. Our Food. Your Questions Chapter - 09: Case study 9 Heathrow Boutique Chapter - 10: Case study 10 Activia Chapter - 11: Case study 11 Deutsche Telekom Chapter - 12: Case study 12 Nike 10k Run Chapter - 13: Case study 13 Red Bull Stratos Chapter - 14: Case study 14 Chickasaw Country Chapter - 15: Case study 15 Barclaycard 'Toys Unleashed' Chapter - 16: Case study 16 Avaya Chapter - 17: Case study 17 Bodyform Chapter - 18: Case study 18 Koozai Chapter - 19: Case study 19 KWV 3 Brandy Chapter - 20: Case study 20 Britain's Best Office Dog Chapter - 21: Case study 21 Ikea: Moving the Store Chapter - 22: Case study 22 Green for Go! Chapter - 23: Case study 23 The Tweet Shop Chapter - 24: Case study 24 O2 Rugby Chapter - 25: Case study 25 Samsung Facebook Activation Chapter - 26: Case study 26 Lufthansa Boeing 747-8 Chapter - 27: Case study 27 Fortnum & Mason Chapter - 28: Case study 28 Louisville Slugger Chapter - 29: Case study 29 Screwfix Chapter - 30: Case study 30 Polowers Chapter - 31: Case study 31 Peugeot: Let Your Body Drive Chapter - 32: Case study 32 Hobart: Get Back to Scratch Chapter - 33: Case study 33 Freshersfields.com Chapter - 34: Case study 34 Naturevalleytrailview.com Chapter - 35: Case study 35 'The Walking Dead' Kill Count Chapter - 36: Case study 36 8a Store Chapter - 37: Case study 37 UEFA Europa League Chapter - 38: Case study 38 Digicel Chapter - 39: Case study 39 Axe Wingman Chapter - 40: Case study 40 BBC Africa Section - TWO: What's next?

Über Autor(innen)

Ryan, Damian
Damian Ryan is a pioneer of digital. Based in London, UK, he started out as a media innovator with over 50 magazines under his belt and became one of the first individuals globally to start placing banner ads on websites back in the early 90s. He created ICAN, the UK and Ireland's first digital marketing agency, in 1997 and following the 'proverbial pivot' in 2005, went on to become a corporate finance advisor for leading marcomms, martech and media organizations. He is now Head of Media and Technology Mergers and Acquisitions for BDO, one of the largest professional services firms in the world.
Ryan has written eight books published by Kogan Page, including the bestselling Understanding Digital Marketing. He was awarded The Golden Spider Award for Outstanding Contribution to the Digital Sector in 2019, further cementing his influence as a global commentator on all things digital.

Damian Ryan is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is the author of Understanding Digital Marketing and The Best Digital Marketing Campaigns in the World and is the editor of Understanding Social Media.