Managerial Economics

6. Auflage 2009
ISBN: 978-0-470-28242-7
Verlag: Wiley

Buch, Englisch, 768 Seiten

Managerial Economics illustrates the central decision problems managers face and provides the economic analysis needed to guide these decisions. The book integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications. The right level of mathematical rigor is integrated throughout to make it accessible to a wide range of readers with varied mathematical backgrounds. Decision-making is introduced early and a strong emphasis is placed on strategic behavior and the application of game theory. This revision also continues to provide managers with real-world examples and necessary decision-making skills to make thoughtful and advantageous managerial decisions.

Autoren/Hrsg.

Samuelson, William F.

Marks, Stephen G.

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Mikroökonomie

Inhaltsverzeichnis

CHAPTER 1: Introduction to Economic Decision Making
CHAPTER 2: Optimal Decisions Using Marginal Analysis
CHAPTER 3: Demand Analysis and Optimal Pricing
CHAPTER 4: Estimating and Forecasting Demand
CHAPTER 5: Production
CHAPTER 6: Cost Analysis
CHAPTER 7: Perfect Competition
CHAPTER 8: Monopoly
CHAPTER 9: Oligopoly
CHAPTER 10: Game Theory and Competitive Strategy
CHAPTER 11: Regulation, Public Goods, and Benefit-Cost Analysis
CHAPTER 12: Decision Making under Uncertainty
CHAPTER 13: The Value of Information
CHAPTER 14: Asymmetric Information and Organizational Design
CHAPTER 15: Bargaining and Negotiation
CHAPTER 16: Auctions and Competitive Bidding
CHAPTER 17: Linear Programming

Über Autor(innen)

William F. Samuelson is professor of economics and finance at Boston University School of Management. He received his B.A. and Ph.D. from Harvard University. His research interests include game theory, decision theory, bidding, bargaining, and experimental economics. He has published a variety of articles in leading economics and management science journals including The American Economic Review, The Quarterly Journal of Economics, Econometrica, The Journal of Finance, Management Service, and Operations Research. His teaching and research have been sponsored by the National Science Foundation and National Institute for Dispute Resolution, among others. He is currently on the editorial boards fo the Journal of Economic Behavior and Organization and Group Decision and Negotiation.