Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm
Buch, Englisch, 256 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-0-19-924029-6
Verlag: Oxford University Press
The discussion of modularity draws on systems theory, options theory, and technology strategy concepts, and is complemented by numerous examples from Philips, General Electric, Volkswagen, and other companies pursuing modularity-based strategies. The volume clearly defines the core concepts of architecture and modularity, then builds on those concepts to explain the new product strategies, organization designs, and processes for knowledge management and organization learning that modular architectures make possible.
The volume is written in a practical, non-technical style intended to make modularity concepts and methods readily understandable and useful to managers. At the same time, the discussion of modularity concepts is theoretically grounded and provides an essential introduction to architectures and modularity for management academics.
Key Features:
- No other books on management or strategy offer such a comprehensive view of the possibilities modularity presents to transform organizations and management.
- Will appeal to management academics, and professional managers and consultants.
- Sanchez has an international reputation and track record as an author
Zielgruppe
Academic: researchers, scholars, and graduate students (MBAs) in business strategy, management, and related topics, Practitioner: managers and consultants