Saratovsky / Feldmann Cause for Change
1. Auflage 2013
ISBN: 978-1-118-42031-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The Why and How of Nonprofit Millennial Engagement
E-Book, Englisch, 240 Seiten, E-Book
ISBN: 978-1-118-42031-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
A nonprofit leader's guide for engaging millennials in allaspects of a nonprofit organization
Written by Millennials about Millennials, Cause forChange examines strategies for engaging Millennials asconstituents, volunteers, and donors, and focuses on howorganizations can realign themselves to better respond to thisgroup of 80 million strong. At the heart of this research-basedguide is the Millennial Development Platform, an action-basedrubric developed by the authors and included in each chapter tohelp organizations create the infrastructure for a long-termmillennial engagement strategy.
* Examines how Millennials communicate, volunteer, take action,influence their peers, and choose to give their time and money
* Explains how Millennials view their role in the workplace, andhow their approach is re-shaping nonprofit culture from within
Cause for Change profiles Millennials who have emerged asdynamic leaders to create and manage movements in theircommunities.
Weitere Infos & Material
List of Figures ix
Foreword: Th e Next "Greatest Generation" xi
Jean Case, CEO, Case Foundation
Preface xv
Acknowledgments xix
About the Authors xxi
O N E The Importance of the Next Generation and Why They Matterto You 1
TWO Developing Your Millennial Engagement Strategy 19
THREE Generation Connected 41
FOUR A Call to Action 67
F I V E Peer Influence 93
S I X The Millennial Donor 115
SEVEN Millennials in the Workplace 139
EIGHT Millennials as Nonprofi t Leaders 165
Conclusion 191
Notes 195
Index 199
