Buch, Englisch, Band 93, 268 Seiten, gebunden, Format (B × H): 170 mm x 240 mm, Gewicht: 637 g
Reihe: Wissenschaftliche Beiträge aus dem Tectum Verlag: Wirtschaftswissenschaften
Illustrated by the Example of the German Shopping Center Market
Buch, Englisch, Band 93, 268 Seiten, gebunden, Format (B × H): 170 mm x 240 mm, Gewicht: 637 g
Reihe: Wissenschaftliche Beiträge aus dem Tectum Verlag: Wirtschaftswissenschaften
ISBN: 978-3-8288-4595-4
Verlag: Tectum
The example of a tangible shopping experience clearly demonstrates that a customer journey in terms of operational excellence is closely related to modern Facility Management activities. FM takes over a decisive role when it comes to creating future marketplaces. The Added Value Model is supportive through the identification of actual AVs by integrating various stakeholder perspectives. Insights related to all stakeholders’ demands and the subordinate corporate strategy are essential in terms of identifying the individual needs that sustainably influence the customer journey. This study assists in generating additional important insights regarding the method of measuring the AV of FM as a competitive advantage and knowledge-generating tool for corporates.
