Buch, Englisch, Band 556, 260 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 325 g
Reihe: Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis
Buch, Englisch, Band 556, 260 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 325 g
Reihe: Schriftenreihe Innovative Betriebswirtschaftliche Forschung und Praxis
ISBN: 978-3-339-12908-6
Verlag: Verlag Dr. Kovac
This book analyzes the technology and innovation adoption of consumers and their satisfaction. By integrating three theoretical approaches, this study shows a different and important perspective of technology and innovation adoption and develops a comprehensive research model. The author applies different methodologies to analyze the theoretical hypothesized relationships. Furthermore, advanced analyses offer more deep insights into the complex research stream of technology and innovation adoption.