User research is global - yet despite its pervasiveness, practitioners are not all well equipped to work globally. What may have worked in Nigeria may not be accepted in Russia, may be done differently in Brazil, may partly work in China, and may completely fail in Kuwait. And what often goes less noticed, but can be equally vexing are technical, logistical and planning issues such as hiring qualified translators, payment procedures, travel issues, setting up facilities and finding test participants.The Handbook of Global User Research is the first book to focus on global user research. The book collects insight from UX professionals from nine countries and, following a typical project timeline, presents practical insights into the preparation, fieldwork, analysis and reporting, and overall project management for global user research projects. Any user experience professional that works on global projects -- including those new to the field, UX veterans who need information on this expanding aspect of user research, and students -- will need this book to do their job effectively.
Schumacher
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Zielgruppe
User experience professionals and researchers worldwide, customer experience manager, usability analyst, human factors engineer (analyst, specialist, manager), software/web developers, market researchers, quality personnel, information architects, business analysts, students interested in field work, managers, and product designers who conduct user research globally.
Weitere Infos & Material
1. Foundations and definition of user research2. Project management for global research3. Preparation4. Fieldwork For Global User Research Projects5. Analysis and Reporting6. Global user research methods7. User research throughout the world8. The role of professional organizations in user research9. The impact of culture on user research10. Closing Thoughts
Schumacher, Robert
Robert Schumacher, Ph.D., User Centric, Inc. Managing Director
Robert M. Schumacher is Managing Director at User Centric, Inc., a leading global user research firm, and CEO of User Experience Ltd., the first foreign-owned user research firm in Beijing, China. He was one of the driving forces behind the formation of the User Experience Alliance. He speaks frequently on user experience and user research at national and international conferences, holds several patents, and has written dozens of professional and academic papers. In 20 years of professional experience, Bob has held technical and management positions in the telecommunications industry in human factors, new product development, and project management.
