Buch, Englisch, 261 Seiten, Paperback, Format (B × H): 170 mm x 244 mm, Gewicht: 475 g
Reihe: XHOTT Guide
The Ultimate Internet Advertising Guide
Buch, Englisch, 261 Seiten, Paperback, Format (B × H): 170 mm x 244 mm, Gewicht: 475 g
Reihe: XHOTT Guide
ISBN: 978-3-322-86795-7
Verlag: Vieweg+Teubner Verlag
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
- Mathematik | Informatik EDV | Informatik Computerkommunikation & -vernetzung Internet, E-Mail, VoIP
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
Weitere Infos & Material
1: An Introduction to Online Advertising.- Why Internet Advertising?.- Internet Advertising.- It’s an Ad, Ad World.- Webvertising in an Accidental Industry.- Advantages and Disadvantages of Advertising on the Web.- BJ Webvertising Marketing Guide.- 2: Online vs Traditional Marketing.- Channel One Banner Advertising Report.- Executive Summary: The State of One to One Online.- Web-based Sales: Defining the Cognitive Buyer.- Interactive Relationship Marketing.- 3: Optimizing an Online Campaign.- How Internet Advertising Works.- It Pays To Advertise. Effects of Business-to-Business Advertising on Decision-Makers: Results of Recent Research.- The Seven Steps to Successful Direct Marketing.- Exploding the WEB CPM Myth.- What Advertising Works?.- Increasing Advertising Effectiveness on the Web.- Justifying the Web for Your Business.- Collection of DrNunley.com Marketing Articles.- 4: Ways to Measure.- Counting “Hits” Not Best Measure Of Web Success.- The Dirty Truth About Click Throughs.- On-Line Advertising Campaign Measurement: How Cached Impressions and Varying Ad Serving Technologies Affect Reporting and Performance.- Banner advertising more effective than tv or radio in luring web shoppers, according to Andersen Consulting survey.- 5: Tips.- 9 Ways to Write Sure-Selling Ads.- 10 Tips to More Effective Banners.- 6: Webvertising In-Depth.- Designing Catchy, Effective Banner Ads.- The Bigger Picture — Free Vs. Paid Advertising.- Technical White Paper: Advertising on the Web.- Generate and Tracking Response to Promotional E-mail.- Why E-Mail Lists Have Come of Age.