Buch, Englisch, 317 Seiten, Hardback, Format (B × H): 152 mm x 229 mm
Buch, Englisch, 317 Seiten, Hardback, Format (B × H): 152 mm x 229 mm
ISBN: 978-1-77469-118-2
Verlag: Society Publishing
Service excellence is about delivering to the customer expectation, and then meeting and slightly exceeding that expectation. Service operations management in the tourism and hospitality industry requires a high level of coordination, communication and facilitation to satisfy visitors. In all of these activities, service excellence means a lot to visitors in terms of their experience, and to the business it means repeat customers and word-of-mouth marketing. This book analyses important drivers of service excellence in the tourism and hospitality industry. The book is meant as a reference and supplementary reading for students, researchers and industry practitioners.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
- Chapter 1 Service Excellence and Quality: An Overview
- Chapter 2 Service Design: Creating Best-in-Class Customer Experiences
- Chapter 3 Customer Service in the Hospitality and Tourism
- Chapter 4 Service Innovation and Service Quality Orientation as a Business Strategic Tool in the Tourism and Hospitality Sector
- Chapter 5 Creating Excellent Guest Experiences: Servicescape and Processes
- Chapter 6 Managing Customer Expectations
- Chapter 7 Managing Customer Relations for Service Excellence
- Chapter 8 Human Resource Management in a Hospitality Environment