Doing Business in India

2005
ISBN: 978-1-137-28452-5
Verlag: Palgrave Macmillan US

Buch, Englisch, 164 Seiten, Paperback, Format (B × H): 140 mm x 216 mm, Gewicht: 230 g

The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.

Zielgruppe

Research

Autoren/Hrsg.

Sethi, A.

Kumar, Rajesh

Fachgebiete

• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

India: A Commercial History Perspective The Rise of India A Brief History of the Indian Software Industry Cultural Portrait Understanding India Strategizing Success in India Communicating with Indians Managing Relationships with the Indian Government Negotiating and Resolving Conflicts in India

Über Autor(innen)

Rajesh Kumar is an associate professor of International Business Strategy at the University of Nottingham. His expertise lies in International Management, Managing Strategic Partnerships, and Cross Cultural Negotiations. He has written extensively on India and is the author of another book International Negotiations in China and India: A comparison of the emerging giants (2011).


Anand Sethi is an independent consultant based in Delhi who has extensive experience in assisting foreign companies establish operations in India. He is currently an advisor to Finnfund where he works closely with Finnish companies seeking to enter the Indian market. His exposure to both the Indian ground reality and Western business practices has been invaluable for foreign companies seeking to enter India.