The International Handbook of Electronic Commerce

1. Auflage 2000
ISBN: 978-1-57958-260-9
Verlag: Taylor & Francis

Buch, Englisch, 320 Seiten, Format (B × H): 161 mm x 236 mm, Gewicht: 662 g

The International Handbook of Electronic Commerce covers that hot topic - e-commerce! It is designed to assist managers in implementing electronic commerce in their organizations, improving its efficiency and viability, and safeguarding and maintaining e-commerce systems. The book is designed as a practical how to guide, offering extensive examples to illustrate practical applications. The tools and techniques in this handbook can be adapted outright or modified to suit individual needs. Checklists, email and website addresses, exhibits, illustrations, and step-by-step instructions enhance the handbook's practical use.

Among the topics discussed are: what electronic commerce is all about; the Internet and access provider industry; Intranets and Extranets; marketing and advertising; electronic data interchange; electronic banking and payment systems; network security; legal, taxation, and accounting issues of e-commerce.

The combination of growth in the commercial utilization of the Internet, the rapid changes in technology, and the complexity of management have expanded the scope of duties of business managers. To remain competitive, businesses and their managers must maintain a presence on the Internet. The International Handbook of Electronic Commerce provides readers with a compendium of the latest in current technologies and applications.

Autoren/Hrsg.

Shim, Jae K

Qureshi, Anique A

Siegel, Joel G

Siegel, Roberta M

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Mathematik | Informatik EDV | Informatik Informatik

Inhaltsverzeichnis

About the Authors, What This Book Will do For You, Introduction, Chapter l. WHAT E-COMMERCE IS ALL ABOUT, Chapter 2. THE WORLD WIDE WEB AND E-COMMERCE, Chapter 3. THE INTERNET AND THE ACCESS PROVIDER INDUSTRY, Chapter 4. INTRANETS AND EXTRANETS, Chapter 5. MARKETING AND ADVERTISING, Chapter 6. ELECTRONIC DATA INTERCHANGE, Chapter 7. ELECTRONIC BANKING AND PAYMENTS, Chapter 8. NETWORK SECURITY, Chapter 9. LEGAL ASPECTS OF E-COMMERCE, Chapter 10. TAXATION OF E-COMMERCE, Chapter 11. ASSURANCE SERVICES, Chapter 12. ESTABLISHING A PRESENCE ON THE WEB, Chapter 13. WEB SERVERS, Chapter 14. A REVIEW OF HTML EDITORS, Chapter 15. WEB SITE HOSTING SERVICES, Glossary, Index

Über Autor(innen)

Shim, Jae K.; Qureshi, Anique A.; Siegel, Joel G.; Siegel, Roberta M.