Buch, Englisch, 176 Seiten, Format (B × H): 154 mm x 230 mm, Gewicht: 341 g
Customizing Web Sites for the Global Marketplace
Buch, Englisch, 176 Seiten, Format (B × H): 154 mm x 230 mm, Gewicht: 341 g
ISBN: 978-0-7506-7849-0
Verlag: Taylor & Francis Ltd
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:* First, to present a review and survey results on standardization/localization issues on the web* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools* Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.Visit www.theculturallycustomizedwebsite.com
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
PrefaceChapter 1: Culture: The New Imperative in Web Design Chapter 2: The Rationale for Cultural Customization Chapter 3: A Cultural Values Framework for Web DesignChapter 4: Cultural Customization: Individualism-CollectivismChapter 5: Cultural Customization: Uncertainty AvoidanceChapter 6: Cultural Customization: Power DistanceChapter 7: Cultural Customization: Masculinity-FemininityChapter 8: Cultural Customization: High-Low ContextChapter 9: Cultural Customization: The Future is Here
