Buch, Englisch, 584 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 1150 g
Buch, Englisch, 584 Seiten, Format (B × H): 189 mm x 246 mm, Gewicht: 1150 g
Reihe: UK Higher Education Business Management
ISBN: 978-0-07-712693-3
Verlag: McGraw-Hill Education - Europe
Fundamentals of Management 2e takes a straightforward and student-centred approach from a business perspective, providing a concise yet comprehensive foundation in the basic concepts of management.
Retaining the directness and simplicity that was a valued feature of the first edition, this new edition has been fully revised and updated with:
•NEW chapters on Planning and Strategy, Leadership and Change.
•NEW sections on e-commerce and supply chain management
•MORE on the Organizational Context, Power and Motivation
Autoren/Hrsg.
Weitere Infos & Material
Part 1: What is management?
1.Defining management
2.The organisational context of management
3.The historical context of management
Part 2: Management processes
4.Planning and strategy
5.Organising processes and structures
6.Organisational change
7.Selecting, training and motivating people
8.Leading and leadership
9.Making decisions
10.Control
11.Reporting & communicating
12.Budgeting
Part 3: Management functions
13.Introduction to management functions
14.The marketing function
15.The operations function
16.The human resource function
17.The finance and accounting function
18.Information and e-Commerce
Part 4: Special topics in management
19.Social responsibility and ethics
20. Management fads and management research