Marketing Ethics

Five-Volume Set Auflage
ISBN: 978-1-4462-0810-6
Verlag: Sage Publications

Buch, Englisch, 2096 Seiten, Format (B × H): 173 mm x 251 mm, Gewicht: 3778 g

Reihe: SAGE Library in Marketing

The burgeoning field of marketing ethics looks at the moral issues and controversies surrounding marketing theory and practice. This four-volume set focuses on understanding marketing ethics from a management perspective, including articles that: provide ways of thinking about marketing ethics; offer a descriptive account of how marketers make decisions with ethical content; present normative guidance for marketing decision-making; and address specific ethical issues in marketing practice. The editors' introduction provides an overview of the literature included in the set as well as identifying directions for future research. Volume One: Foundations of Marketing Ethics provides a conceptualization of the field, including some of the earliest contributions on the topic. Volume Two: Positive Marketing Ethics looks at how managers make ethical marketing decisions. Volume Three: Normative Marketing Ethics focuses on normative marketing ethics, which is primarily concerned with the prescriptive considerations of how marketers should make decisions with ethical content. Volume Four: Ethical Issues in Marketing addresses the effects and possible solutions to the major ethical issues arising in the practice of marketing, both at the micro/firm level and at the more macro/systemic level.

Autoren/Hrsg.

Smith, N Craig

Murphy, Patrick E

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Geisteswissenschaften Philosophie Angewandte Ethik & Soziale Verantwortung Wirtschaftsethik, Unternehmensethik

Inhaltsverzeichnis

VOLUME ONE: FOUNDATIONS OF MARKETING ETHICS
A Model for Ethics in Marketing - Robert Bartels
Business and Marketing Ethics as Professional Ethics: Concepts, Approaches and Typologies - Johannes Brinkmann
Marketing Managers: Caught in the Middle - E. Raymond Corey
Would You Want Your Daughter to Marry a Marketing Man? - Richard N. Farmer
Nature and Scope of Marketing Ethics - O. C. Ferrell
A Contingency Framework for Understanding Ethical Decision Making in Marketing - O. C. Ferrell and Larry Gresham
Ethical and Legal Foundations of Relational Marketing Exchanges - Gregory T. Gundlach and Patrick E. Murphy
A General Theory of Marketing Ethics - Shelby D. Hunt and Scott Vitell
Fostering Ethical Marketing Decisions - Gene R. Laczniak and Patrick E. Murphy
The Growing Responsibilities of Marketing - Robert J. Lavidge
The Dangers of Social Responsibility - Theodore Levitt
Ethics in Marketing: Problems and Prospects - T. R. Martin
Marketing Ethics: A Review with Implications for Managers, Educators and Researchers - Patrick Murphy and Gene R. Laczniak
Research on Marketing Ethics: A Systematic Review of the Literature - Alexander Nill and John A. Schibrowsky
The Depth Approach - Vance Packard
What are the Social and Ethical Responsibilities of Marketing Executives? - James M. Patterson
Social Responsibility, Ethics and Marketing Strategy: Closing the Gap between Concept and Application - Donald Robin and Eric Reidenbach
Half a Century of Marketing Ethics: Shifting Perspectives and Emerging Trends - Bodo Schlegelmilch and Magdalena Oberseder
Laying Foundations for an Emerging Field: A Commentary on Shelby Hunt's Research on Marketing Ethics - N. Smith
Some Thoughts on the Nature of Ethics in Marketing - J. Howard Westing
Marketing Ethics-An Overview - Paul Whysall
VOLUME TWO: POSITIVE MARKETING ETHICS
Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension - Ishmael P. Akaah and Edward A. Riordan
Supervising Unethical Salesforce Behavior - Joseph A. Bellizzi
Ethics and Marketing Management: An Empirical Examination - Lawrence B. Chonko and Shelby D. Hunt
How Advertising Practitioners View Ethics: Moral Muteness, Moral Myopia, and Moral Imagination - Minette E. Drumwright and Patrick E. Murphy
Ethical Behavior and Bureaucratic Structure in Marketing Research Organizations - O. C. Ferrell and Steven J. Skinner
Marketing and Machiavellianism - Shelby D. Hunt and Lawrence B. Chonko
Ethical Problems of Marketing Researchers - Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox
Corporate Ethical Values and Organizational Commitment in Marketing - Shelby D. Hunt, Van R. Wood, and Lawrence B. Chonko
An Empirical Investigation of a General Theory of Marketing Ethics - Michael A. Mayo and Lawrence J. Marks
Consumer Responses to Socially Questionable Corporate Behavior: An Empirical Test - Kenneth E. Miller and Frederick D. Sturdivant
An Application and Extension of a Multidimensional Ethics Scale to Selected Marketing Practices and Marketing Groups - Eric R. Reidenbach, Donald P. Robin, and Lyndon Dawson
Control System and Task Environment Effects on Ethical Judgment: An Exploratory Study of Industrial Salespeople - Diana C. Robertson and Erin Anderson
Institutionalization of Ethics and its Consequences: A Survey of Marketing Professionals - Anusorn Singhapakdi and Scott J. Vitell
Antecedents, consequences, and mediating effects of perceived moral intensity and personal moral philosophies - A. Singhapakdi, SJ Vitell, and G.R. Franke
Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility - Sen, Sankar and C.B. Bhattacharya,
Ethics and Target Marketing: The Role of Product Harm and Consumer Vulnerability - N. Craig Smith an