Buch, Englisch, 152 Seiten, Format (B × H): 147 mm x 227 mm, Gewicht: 347 g
Examining the Grameen Bank and its replication, Kashf Foundation, Pakistan
Buch, Englisch, 152 Seiten, Format (B × H): 147 mm x 227 mm, Gewicht: 347 g
ISBN: 978-0-19-547652-1
Verlag: Oxford University Press
successful micro-credit institutions in Pakistan, and both the environmental differences as well as the consequent institutional changes in the replication process. After elucidating the particularities of each model, the concepts of 'success' and 'empowerment' are critically examined to understand
the aims of different replicating models. The study concludes with a view of success as something more than mere market penetration, as well as recommendations for how business strategies such as marketing and branding can be useful in enhancing outreach.