Make an Impact with Your Written English

1. Auflage 2009
ISBN: 978-0-7494-5519-4
Verlag: Kogan Page

Buch, Englisch, 152 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 201 g

Reihe: Better Business English

Make an Impact with your Written English deals with the English business writing you need to take you a step further in your executive career. The book also helps organizations stand apart by getting noticed for the right reasons, whatever the target audience. It focuses on writing English as a key business tool and how clear, concise messages are a must in international business today. Yet the fewer words you use, the more important it is to get them right. So the book focuses on word power: to promote and sell your messages - as well as 'brand you' and your organizational brand. An essential read, full of invaluable advice and checklists for native and non-native English writers who need to brush up their skills in writing English for sales, PR, presentations, reports, minutes, manuals and the web etc.

Autoren/Hrsg.

Talbot, Fiona

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Geisteswissenschaften Sprachwissenschaft Schreiben und Publizieren, Kreatives Schreiben

Inhaltsverzeichnis

Chapter - 00: Introduction;Chapter - 01: Writing English for business;Chapter - 02: Deciding your business writing objectives;Chapter - 03: Reading and writing challenges and needs;Chapter - 04: Writing for presentations and talks;Chapter - 05: We all need to write to market and sell;Chapter - 06: Making an impact through written word power;Chapter - 07: Four steps to success;Chapter - 08: Writing press releases and editorial;Chapter - 09: Writing reports;Chapter - 10: Writing agendas, meeting notes and minutes;Chapter - 11: Word Power Skills 2.0

Über Autor(innen)

Talbot, Fiona
Fiona Talbot is an internationally acclaimed business writing author and founder of the #wordpowerskills 4-step business writing system. She works in the UK and internationally, training and advising on how to deliver premier written corporate communication for both native and non-native English speakers in today's digital, global economy. Her books are workplace self-development guides and recommended reading in business schools and universities worldwide, as well as by large scale employers (such as The Federal Aviation Administration in the U.S.), medium-sized enterprises and start-ups. She has featured in major publications such as The Sunday Times, The Irish Times, The Press Association, Accounting Technician and Personnel Management, to name just a few.

Fiona Talbot originally co-founded a communication consultancy in Rotterdam that helped multi-nationals improve their use of English as an international business language. Fiona now runs TQI Word Power Skills, a Business Writing Skills Consultancy that helps both native and non-native English speakers, both in the UK and internationally. She delivers workshops and e-coaching at all levels. She has an extensive social media following for her #wordpowerskills brand and has featured in major publications such as Personnel Today, British Airways' business magazine, The Sunday Times, Accounting Technician, and Call Centre Focus amongst many others. Learn more at http://www.wordpowerskills.com/index.php Fiona has a YouTube channel showing short clips to emphasise the problems often faced in using English in business: https://www.youtube.com/user/TQIwordpowerskills