Digital Internationalisation of Firms

Strategies, Challenges and Legal Aspects
1. Auflage 2025
ISBN: 978-1-041-02022-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 266 Seiten, Format (B × H): 152 mm x 229 mm

Reihe: Routledge Open Business and Economics

Digital Internationalisation of Firms offers a comprehensive examination of the digital outward internationalisation of firms, focusing on both Internet-based and Internet-enabled businesses, including SMEs and large enterprises. This monograph provides in-depth analysis of the processes, modes, and strategies firms employ to expand internationally in the digital age. It also addresses key challenges, including legal aspects of cross-border e-commerce (CBEC), making it a vital resource for those navigating the complexities of global digital markets. This book offers a multi-faceted approach to digital internationalisation, covering theoretical perspectives, practical strategies, and empirical evidence. It provides valuable insights into e-consumer behavior, big data, and sustainability challenges. The inclusion of legal considerations, such as consumer rights, tax regulations, and intellectual property protection, distinguishes this work from other publications in the field.

Readers will gain a holistic understanding of the digital internationalisation process, from strategy formulation to navigating legal hurdles, and the book is ideal for academics, researchers, and advanced students in international business, marketing, and law. It also serves as a valuable resource for business managers, advisors, and policymakers seeking to understand the intricacies of digital internationalisation and the legal frameworks that influence cross-border e-commerce.

Zielgruppe

Postgraduate

Autoren/Hrsg.

Targanski, Bartosz

Witek-Hajduk, Marzanna K.

Gorska Grginovic, Magda

Górska Grginovic, Magda

Fachgebiete

• Rechtswissenschaften Wirtschaftsrecht
• Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung
• Rechtswissenschaften Internationales Recht und Europarecht Internationales Recht Internationales Handels-, Wirtschafts- und Gesellschaftsrecht

Inhaltsverzeichnis

Introductory chapter: digital internationalisation of firms - general overview, research streams and theoretical approaches 1. Digital internationalisation of Internet-enabled firms: process, modes, and strategies 2. Digital internationalisation of Internet-based firms: process, modes, and strategies 3. Digital internationalisation through R&D collaboration amongst research institutes. The Lukasiewicz Research Network – Institute of Aviation: case study 4. Digital internationalisation through service offshoring: Science Mapping Analysis 5. Consumer behaviour and cross-border e-commerce perspective 6. Sustainability challenges in digital internationalization 7. Internet-based knowledge acquisition for digital internationalization 8. Artificial Intelligence and Big Data analytics in international marketing: navigating opportunities and challenges 9. Firm and managerial capabilities as antecedents of digital internationalisation at small and medium-sized enterprises 10. The legal aspects of consumer protection in cross-border e-commerce 11. Cross-border e-commerce - tax and customs aspects 12. Intellectual property considerations in the internationalisation of e-commerce platforms for Poland-based brands: a case study of a fashion retailer

Über Autor(innen)

Marzanna K. Witek-Hajduk, Prof., is a Full Professor (prof. dr hab.) at the SGH Warsaw School of Economics, Poland and chair of the Department of International Business. Her research interests focus on international business, marketing, and branding, including digital and sustainable internationalisation from both strategic and consumers perspectives. Author and co-author of articles published in peer-reviewed, international journals and editior of multiple scientific monographs.

Magda Górska Grginovic, Ph.D., is an Assistant Professor at the Department of International Business, SGH Warsaw School of Economics, Poland. She brings in 15 years of practical experience working in both multinational corporations and a family-owned business. Her research interests revolve around: international entrepreneurship, internationalisation of firms in particular SMEs, digital transformation of companies combined with their sustainable development.

Bartosz Targanski, Ph.D., is an Assistant Professor at the Department of International Business SGH, Warsaw School of Economics, Poland and a legal advisor. His research interests focus on competition and consumer protection law, international trade law and e-commerce law. Author and co-author of articles published in peer-reviewed, scientific journals and co-author of a commentary on the Polish Act on competition and consumer protection.