E-Book, Englisch, 161 Seiten, eBook
Reihe: INSEAD Business Press
Teboul Service is Front Stage
2006
ISBN: 978-0-230-57947-7
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
Positioning Services for Value Advantage
E-Book, Englisch, 161 Seiten, eBook
Reihe: INSEAD Business Press
ISBN: 978-0-230-57947-7
Verlag: Palgrave Macmillan UK
Format: PDF
Kopierschutz: 1 - PDF Watermark
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Zielgruppe
Research
Autoren/Hrsg.
Weitere Infos & Material
Toward a New Definition of Services Services: The Front-Stage Experience The Service Triangle The Service-Intensity Matrix Finding and Keeping the Fit The Three Movements of Quality Balancing Supply and Demand From Industrial to Professional Services Managing the Change Process Conclusion