Buch, Englisch, 160 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g
Villains, Victims, and White Knights
Buch, Englisch, 160 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g
ISBN: 978-1-032-81843-6
Verlag: Taylor & Francis Ltd
Embedded in the emerging field of climate change communication, Thaker provides a comprehensive analysis of enablers and barriers to corporate action on climate change, business role and influence on media coverage of climate change, and its impact on public opinion and the policy-making process.
Focusing on extensive academic research, business reports, case studies, and best practices from around the world, this book offers a practical guide to effective strategies in corporate climate change communication, including leadership communication, rebuilding public trust amidst greenwashing scandals, and engaging stakeholders with business action on climate change. The book provides new directions on the role of social media influencers, artificial intelligence, and big data in enhancing transparency in business actions and effective communication with key stakeholders.
An essential read for students, scholars, and professionals interested in the emerging fields of climate change communication, strategic communication, and related areas of sustainability and Environmental, Social, and Corporate Governance (ESG) communication.
Zielgruppe
Postgraduate and Undergraduate Advanced
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
- Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmenskultur, Corporate Governance
- Geowissenschaften Umweltwissenschaften Nachhaltigkeit
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
Weitere Infos & Material
Table of Contents
1. The Impact of Climate Change on Business Operations and Reputation
2. Business Communication about Climate Change
3. Public Responses to Corporate Communication on Climate Change
4. Climate Change Policy and Regulation
5. Effective Strategies in Corporate Communication about Climate Change
6. Future Directions
Index