Buch, Englisch, Format (B × H): 152 mm x 228 mm, Gewicht: 362 g
Buch, Englisch, Format (B × H): 152 mm x 228 mm, Gewicht: 362 g
ISBN: 978-0-8144-7130-2
Verlag: McGraw-Hill Education
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
"Introduction: A. The origins of mobile computers B. Why you should go mobile 1. Getting Oriented A. The Wireless ABCs B. Where we are now 2. The Mobile Difference A. Advantages B. Drawbacks C. How the situation is changing 3. Internal Affairs--Wireless Networking A. The shift to a wireless infrastructure B. Your options C. Implementing the network 4. Assessing Your Need for M-Commerce A. Which businesses are best suited to M-Commerce B. Deciding if your company should go mobile C. Your many options D. Making the choice 5. Implementing M-Commerce technology A. General DOs and DON’Ts B. How to adapt HTML C. Creating an HDML page D. Creating a WAP page E. Security 6. Wireless Marketing A. How to advertise your site B. The differences between wired and wireless advertising 7. A Few Words on the Mobile Future A. The future of mobile tech B. Staying informed Comprehensive Mobile Glossary"