Health Communication

Softcover Nachdruck of hardcover 1. Auflage 2006
ISBN: 978-1-4419-3866-4
Verlag: Springer US

Buch, Englisch, 212 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 341 g

In recent years, health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. This recognition of the impact – both positive and negative – of communication in healthcare is generating growing interest in the field of health communication. Combining comprehensive background with detailed applications, this uniquely practical reference presents the basic theory and concepts underlying the health communication field. It provides real-world strategies for designing, implementing, and evaluating programs along with up-to-date coverage of print, broadcast, digital, and interactive health media. The authors include profiles of target populations with specific health needs and case examples illustrating what works and what doesn’t. Sidebars, glossary, Web links, and other tools round off this helpful reference.

Zielgruppe

Professional/practitioner

Autoren/Hrsg.

Thomas, Richard K.

Fachgebiete

• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Public Health, Gesundheitsmanagement, Gesundheitsökonomie, Gesundheitspolitik
• Sozialwissenschaften Psychologie Psychologische Disziplinen Gesundheitspsychologie

Inhaltsverzeichnis

to Health Communication.- The Changing Sociocultural Context.- The Changing Healthcare Context.- The History of Health Communication.- Health Communication Audiences.- Understanding Health Behavior.- Understanding Communication.- Steps in the Health Communication Process.- Traditional Approaches to Health Communication.- Contemporary Approaches to Health Communication.- Case Studies in Health Communication.- Evaluating the Impact of Health Communication.- The Future of Health Communication.