NOW BUILD A GRT BUSINESS

Erscheinungsjahr 2010
ISBN: 978-0-8144-1697-6
Verlag: McGraw-Hill Education Ltd

Buch, Englisch, 256 Seiten, Format (B × H): 62 mm x 92 mm

No matter what industry you’re in or what economic conditions you are facing, you can still build a phenomenally successful business. Bestselling business authority Mark Thompson and international success expert Brian Tracy have joined forces on a revolutionary book whose ideas are as inspiring and thought-provoking as they are accessible, practical and proven to deliver results.Now, Build a Great Business! reveals a series of seven powerful principles that will change your business for the better. This fast-moving and engaging book explains how to: - Become a great leader - get superior results from everyone around you - Attract and keep great people - build peak-performing teams - Develop a great business plan - structure your business to maximize every resource - Offer a great product or service - identify exactly whatyour market needs - Deliver superior customer service - make service your key competitive advantage - Create a great marketing plan - position your business as the preeminent provider - Perfect your sales process - motivate customers to buy again and againComplete with examples of businesses of all kinds that are applying these methods to achieve remarkable profits in today’s economy, Now, Build a Great Business! shows that when you do what the most successful companies do, you too can get extraordinary results.

Autoren/Hrsg.

Thompson, Mark

Tracy, Brian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

Contents Foreword by Frances Hesselbein xiii Preface by Marshall Goldsmith xv Acknowledgments xvii I N T RODUCTION x x i CHAPTER 1 Become a Great Leader 1 CHAPTER 2 Develop a Great Business Plan 35 CHAPTER 3 Surround Yourself with Great People 61 CHAPTER 4 Offer a Great Product or Service 91 CHAPTER 5 Design a Great Marketing Plan 115 CHAPTER 6 Perfect a Great Sales Process 148 CHAPTER 7 Create a Great Customer Experience 178 APPENDIX Now, Build a Great Life! 205 Index 215

Über Autor(innen)

Tracy, Brian
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Mark Thompson coauthor of the bestseller Success Built to Last, is an executive coach, leadership expert, and investor. Forbes has called him “a venture investor with the ‘Midas touch’”.Brian Tracy is a top business speaker, author, and consultant, addressing more than 250,000 people worldwide each year. He has written 45 books and produced more than 400 audio and video learning programs.