Evaluating Health Promotion

Practice and Methods
3. Auflage 2010
ISBN: 978-0-19-956929-8
Verlag: OUP Oxford

Buch, Englisch, 230 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 330 g

Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods,
and the problems that can arise from their implementation. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a
variety of different social, economic and cultural contexts.

The third edition of this highly successful book has been fully revised and updated to reflect the ongoing developments in the field of health promotion. It will appeal to students and practitioners in health promotion and public health (including programme managers in both the government and the voluntary sector), and donors and funding agencies who commission health promotion interventions and evaluations.

Zielgruppe

This book will be of interest to students and practitioners in health promotion and public health, including programme managers in both the government and the voluntary sector, and donors and funding agencies who commission health promotion interventions and evaluations.

Autoren/Hrsg.

Thorogood, Margaret

Coombes, Yolande

Fachgebiete

• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Präventivmedizin, Gesundheitsförderung, Medizinisches Screening
• Wirtschaftswissenschaften Volkswirtschaftslehre Gesundheitsökonomie
• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Public Health, Gesundheitsmanagement, Gesundheitsökonomie, Gesundheitspolitik
• Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizin, Gesundheitswesen Gesundheitssystem, Gesundheitswesen

Inhaltsverzeichnis

1: Overview
1: Yolande Coombes and Margaret Thorogood: Introduction
2: Virginia Berridge: Historical and policy approaches
Part 2: Methods of evaluation
3: Yolande Coombes: Evaluating according to purpose and resources: Strengthening the evidence base incrementally
4: Annie Britton: Evaluating interventions: Experimental study designs in health promotion
5: Warren Stevens: Economic evaluation of health promotion interventions
6: Margaret Thorogood: Using systematic reviews in health promotion
7: David Ellard and Suzanne Parsons: Process evaluation: Understanding how and why interventions work
Part 3: Evaluation in practice
8: Steven Chapman: Social marketing interventions and evaluation
9: Rachel Jewkes: Evaluation of interventions to prevent intimate partner violence
10: Melvyn Hillsdon: Evaluating environmental interventions through natural experiments
11: John Powell: E-health promotion
Part 4: Participants in, and users of, evaluation
12: Jane Cowl: Involving lay people in the development of NICE public health guidance
13: Dalya Marks: Evaluating the ethics of health promotion: Understanding informed participation
14: Yolande Coombes: Feeding back evaluation results to stakeholder participants
15: Carol Tannahill: Getting findings into policy
16: Margaret Thorogood and Yolande Coombes: Conclusions: Providing appropriate evidence and influencing policy

Über Autor(innen)

Margaret Thorogood was appointed Professor of Epidemiology at the University of Warwick in 2003 and in 2007 she was appointed as an Honorary Professor at the University of the Witwatersrand. Following her PhD on the safety of oral contraceptives she was involved in a series of further studies of hormonal contraceptive safety. At the London School of Hygiene and Tropical Medicine she headed the Health Gain Project which aimed to bridge the gap between policy makers
and academics by providing policy relevant research findings in the area of cardiovascular disease, and was also head of the Health Promotion Sciences Unit. More recently she has headed the Southern Africa Stroke Prevention Initiative which aimed to address the emerging burden of stroke and other
cardiovascular disease in rural sub-Saharan Africa. At Warwick University she has helped to set up Masters courses in Public Health and in Research Methods for the Health Sciences.

Following her PhD on the 'Geography of Public Health' whilst based at the Department of Public Health in Tower Hamlets Health Authority, Yolande Coombes moved to the London School of Hygiene and Tropical Medicine in 1991 where she was course organiser for the Masters in Health Promotion Sciences as well as carrying out research on behaviour change, aging and evaluation. In 1998 she moved to Malawi as a consultant in behaviour change and communications. She joined the Medical College in Malawi
as a Senior Lecturer and helped to set up and was Course Organiser for the MPH. In 2004 she moved to Kenya where she continued consulting for the World Health Organization, and Population Services International as a regional researcher for social marketing for East and Southern Africa. In 2007 she
became a specialist consultant in sanitation marketing and hygiene with the Water and Sanitation Program of the World Bank and continues to work across East Africa.