E-Book, Englisch, 288 Seiten, Web PDF
Topps / Taylor Managing the Retail Supply Chain
1. Auflage 2018
ISBN: 978-0-7494-8063-9
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Merchandising Strategies that Increase Sales and Improve Profitability
E-Book, Englisch, 288 Seiten, Web PDF
ISBN: 978-0-7494-8063-9
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
Buying, merchandising and the supply chain are inextricably linked. Product merchandisers play a key role within retail, as profits can be affected by how successfully they undertake their work. Merchandisers set prices to maximise profits and manage the performance of ranges, planning promotions and mark-downs as necessary. They also oversee delivery and distribution of stock and deal with suppliers. Their connection with and understanding of the supply chain is vital. Supported by theories, explanations and real-life examples, Managing the Retail Supply Chain looks at concepts and core themes that run across all sectors.
Many businesses use a one-size-fits-all solution for any issues which arise, leading to big problems. Managing the Retail Supply Chain presents numerous examples of different business models adopted by a variety of companies. Covering basic principles of retail supply chain, KPIs, merchandise planning and demand planning as well as omnichannel, vertical integration, on-shelf availability and e-commerce, Managing the Retail Supply Chain is an essential guide for anyone involved in or studying retail supply chains and merchandising.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Section - 01: Introduction; Section - 02: Foundations of retail and supply chain and merchandising; Section - 03: Merchandise planning; Section - 04: Branch merchandising; Section - 05: Buying and sourcing; Section - 06: Logistics; Section - 07: Finance; Section - 08: Omni-channel retailing; Section - 09: Tools, reports and documents; Section - 10: Technology; Section - 11: Roles within supply chain and merchandising; Section - 12: Vertical integration and manufacturing; Section - 13: The fashion industry; Section - 14: Supermarket and food retail; Section - 15: Electronics retailing; Section - 16: Big ticket retailing; Section - 17: SME retail; Section - 18: Troubleshooting common issues in supply chain and merchandising; Section - 19: The future for supply chain and merchandising in retail;




