CREATIVITY & PROBLEM SOLVING (

Erscheinungsjahr 2014
ISBN: 978-0-8144-3316-4
Verlag: McGraw-Hill Education Ltd

Buch, Englisch, 112 Seiten, Format (B × H): 43 mm x 62 mm

The crucial element separating an exceptional career froma lackluster one is the ability to devise innovative solutions to work challenges. With research showing the direct relationship between ideas and profitability, creative thinking skills are vital to professional advancement.As one of the world’s premiere success experts, Brian Tracy knows that creativity can be developed with practice and a few helpful tools. This concise book reveals 21 proven, practical techniques readers can use to immediately begin generating a stream of productive ideas, including how to: - Stimulate the three primary triggers to creativity - Inspire a creative mindset in staff through recognition, rewards, and environment - Use methods such as Brainstorming, Zero-Based Thinking, Nominal Group Technique, and Lateral Thinking to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles - Ask focused questions to generate elegant solutions - Understand the difference between mechanical and adaptive thinking - Rigorously evaluate new ideas.without shutting down the creative impulseContaining mind-stimulating exercises and down-to-earthstrategies, this career-changing book helps anyone tap intothe root source of their own intuitive genius.

Autoren/Hrsg.

Tracy, Brian

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines

Inhaltsverzeichnis

CONTENTS Introduction 1 1 The Root Sources of Creativity 3 2 Three Triggers to Creativity 7 3 The Mindstorming Method 11 4 Questioning to Stimulate Creativity 16 5 Brainstorming: Unlocking the Power of Your Team 22 6 Optimism Is the Key 27 7 Develop the Qualities of Genius 32 8 Problem Solving in Seven Steps 37 9 Mind-Stimulating Exercises 42 10 Use Your Three Minds for Thinking 48 11 Practice Two Approaches to Thinking 55 12 Practice Lateral Thinking 59 13 How Your Mind Works 63 14 Systematic Problem Solving Revisited 67 15 Practice Zero-Based Thinking 72 16 Face Reality 76 17 Don't Let Roadblocks Be a Problem 81 18 The Seven Sources of Innovation 85 19 Ten Creative Solutions to Obsolete Products 91 20 The Value-Engineering Principle 96 21 Evaluate Your Ideas 98 Conclusion 102 Index 103

Über Autor(innen)

Tracy, Brian
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Brian Tracy is the Chairman and CEO of Brian Tracy Inter-national, a company specializing in training and development. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide.