Selling the Amish

The Tourism of Nostalgia
Erscheinungsjahr 2012
ISBN: 978-1-4214-0419-6
Verlag: Johns Hopkins University Press

Buch, Englisch, 224 Seiten, Format (B × H): 157 mm x 229 mm, Gewicht: 431 g

Reihe: Young Center Books in Anabaptist and Pietist Studies

More than 19 million tourists flock to Amish Country each year, drawn by the opportunity to glimpse "a better time" and the quaint beauty of picturesque farmland and handcrafted quilts. What they may find, however, are elaborately themed town centers, outlet malls, or even a water park. Susan L. Trollinger explores this puzzling incongruity, showing that Amish tourism is anything but plain and simple.

Selling the Amish takes readers on a virtual tour of three such tourist destinations in Ohio’s Amish Country, the world’s largest Amish settlement. Trollinger examines the visual rhetoric of these uniquely themed places—their architecture, interior decor, even their merchandise and souvenirs—and explains how these features create a setting and a story that brings tourists back year after year.

This compelling story is, Trollinger argues, in part legitimized by the Amish themselves. To Americans faced with anxieties about modern life, being near the Amish way of life is comforting. The Amish seem to have escaped the rush of contemporary life, the confusion of gender relations, and the loss of ethnic heritage. While the Amish way supports the idealized experience of these tourist destinations, it also raises powerful questions. Tourists may want a life uncomplicated by technology, but would they be willing to drive around in horse-drawn buggies in order to achieve it?

Trollinger's answers to important questions in her fascinating study of Amish Country tourism are sure to challenge readers’ understanding of this surprising cultural phenomenon.

Autoren/Hrsg.

Trollinger, Susan L

Fachgebiete

• Geisteswissenschaften Christentum, Christliche Theologie Christliche Kirchen, Konfessionen, Denominationen Andere und Moderne Christliche Glaubensgemeinschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe

Inhaltsverzeichnis

Acknowledgments
Introduction
1. Who Are the Amish?
2. Tourism in Amish Country
3. Time and Gender in Walnut Creek
4. Technology and Innocence in Berlin
5. Ethnicity and Performance in Sugarcreek
6. Nostalgia and the Power of Amish Witness
Notes
Bibliography
Index

Über Autor(innen)

Trollinger, Susan L
Susan L. Trollinger is an associate professor of English at the University of Dayton, author of Mennonite Church USA Congregations: Findings of the Faith Communities Today Survey, and coeditor of Anabaptists and Postmodernity.