How to Get Started in Export

1. Auflage 2012
ISBN: 978-0-7494-6371-7
Verlag: Kogan Page

Buch, Englisch, Band 30, 160 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 211 g

Reihe: Creating Success

Exporting is not just for large organizations and multi-nationals. Research shows that companies that export are more productive than non exporters, perform better financially and are more likely to stay in business. Moving into export is a big decision and is not without its risks, but with the right approach and some good advice, the results can be enormously rewarding. How to Get Started in Export explores the challenges and opportunities of taking this next vital step for your business. From choosing the best markets for your products and making the most of the wide range of services available to working with agents and distibutors and the need to comply with regulations at home and abroad, this practical guide explains all the angles to consider and how to make the best possible start.

Autoren/Hrsg.

Tyreman, Chris John

Westwood, John

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Kleine und Mittlere Unternehmen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
• Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Why should companies export?; Chapter - 02: How to get started; Chapter - 03: Researching overseas markets; Chapter - 04: Export strategies and export plans; Chapter - 05: Market entry strategies; Chapter - 06: Working through sales agents and distributors; Chapter - 07: Sales promotion; Chapter - 08: The internet as a sales channel; Chapter - 09: Quoting for international business; Chapter - 10: Moving your goods; Chapter - 11: Managing the risks

Über Autor(innen)

Westwood, John
John Westwood has held a wide variety of senior sales and marketing positions and is currently the sales and marketing director of a company in a major multinational group. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

John Westwood has held positions as Market Development Director, Sales & Marketing Director and Vice President-Communications with major multinational companies since gaining valuable experience as an Export Sales Engineer and then Export Sales Manager. He has set up and developed distribution networks for various companies in Europe and Scandinavia, the Middle East and the Far East and managed distribution operations in the USA and Canada.