Competitive Strategies

Managing the Present, Imagining the Future
2013. Auflage 2012
ISBN: 978-1-349-33727-9
Verlag: Palgrave MacMillan UK

Buch, Englisch, 272 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 340 g

Reihe: Bocconi on Management

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.

Zielgruppe

Research

Autoren/Hrsg.

Valdani, E.

Arbore, A.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

The Revolution in Competitive Games The Movement Game: Breaking Down Orthodoxies The Maneuvers of the Movement Game The Barriers to Change Defence Strategies in the Movement Game The Imitation Game Creating Barriers to Imitation The Position Game Offensive And Defensive Maneuvers In The Position Game The Final Frontier of Value

Über Autor(innen)

Enrico Valdani is Full Professor and Director of the Marketing Department at Bocconi University, Italy. He is former President of SIM, the Italian Marketing Society, co-founder of VVA consulting company and the author of many books on strategic marketing and international marketing issues.
Alessandro Arbore is SDA Professor of Marketing at Bocconi University, Italy, and director of the Executive Master in Marketing and Sales (EMMS). He was previously a visiting scholar at the Wharton Business School, University of Pennsylvania, USA and is the author of many international publications on ICT and marketing topics.