Toward a Better Understanding of Rule-Breaking Market Behavior

Insights from Performance Breakthroughs in Sports
1. Auflage 2019
ISBN: 978-3-030-16106-4
Verlag: Springer International Publishing

Buch, Englisch, 240 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 553 g

Reihe: Contributions to Management Science

This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.

Zielgruppe

Research

Autoren/Hrsg.

Veenendaal, Ann-Kathrin

Fachgebiete

• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sport: Politik, Ökonomie, Ökologie
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

Relevance and Current Perspectives.- Conceptual and Empirical Exploration.- Toward a Rule-Breaking Managerial Framework.- General Discussion.- Appendix.

Über Autor(innen)

Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.