Thinking as Behavioral Scientists, Acting as Designers
Buch, Englisch, 238 Seiten, Format (B × H): 160 mm x 241 mm, Gewicht: 553 g
ISBN: 978-3-031-18750-6
Verlag: Springer International Publishing
This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good. When working together, designers, life, human and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science.
Zielgruppe
Graduate
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Psychologie Allgemeine Psychologie Sozialpsychologie
- Sozialwissenschaften Psychologie Psychologische Disziplinen Wirtschafts-, Arbeits- und Organisationspsychologie
- Sozialwissenschaften Psychologie Psychologische Disziplinen Gesundheitspsychologie
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie
Weitere Infos & Material
Part 1 - A Common Ground for Sustainable and Responsible Innovation.- Chapter 1 Understanding Behavior for Sustainable Innovations.- Chapter 2 Behavior Determinants.- Chapter 3 The Fragility of Cooperation.- Part 2 Value Disclosure through Behavioral Design.- Chapter 4 Design Paths.- Chapter 5 Intentional Behavioral Design.- Part 3 – Shaping Change.- Chapter 6 Change and Innovation.- Chapter 7 Change, Perspective and Proximity.- Chapter 8 Behavioral Change and Heterogeneity.- Part 4 Accelerating Sustainable Innovation.- Chapter 9 Behavioral Change by Design.- Chapter 10 Sustainable Health and Wellbeing.- Chapter 11: Sustainable Energy.- Chapter 12: Conclusions: The Future is close.