The Startup

Navigating Chaos to Elevate Your Career and Achieve Entrepreneurial Success
1. Auflage 2020
ISBN: 978-3-030-45077-9
Verlag: Springer International Publishing

Buch, Englisch, 191 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 318 g

This highly readable volume tells the true story of a venture that achieved more than 400,000% return for its founders and investors. The book follows one of the principals in the startup as he navigates a series of extraordinary twists and turns becoming an entrepreneur and building a company. The turbulent journey educates and entertains as the author recounts his own learning experiences—providing a practical education on the fundamentals of customer discovery, sales, marketing, business development and entrepreneurship. This personal story conveys the substance of content taught in the classroom in a compelling and easy to read style. With learning experiences ranging from opportunity identification to customer acquisition and raising money and exiting a company, the book presents a collection of topics carefully curated to answer fundamental questions about innovation, entrepreneurship, and career success.

The book serves as an essential guide for those who wish toinnovate to create value and wealth for themselves and others. Readers will gain a gritty, yet inspiring, view of the trials and tribulations inherent in any entrepreneurial endeavor, and will walk away from the book with practical tools and techniques for career success, whether it is with a brand-new startup or an established corporation.

Zielgruppe

Upper undergraduate

Autoren/Hrsg.

Windheim, Jesko von

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Volkswirtschaftslehre Industrie- und Technologiepolitik
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensgründung
• Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaft: Sachbuch, Ratgeber
• Technische Wissenschaften Technik Allgemein Technik: Berufe & Ausbildung
• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation

Inhaltsverzeichnis

1 When Life Goes Bump.- 2 The Rational Entrepreneur.- 3 Is this it?.- 4 Mining for Opportunity.- 5 Strategy.- 6 Value Creation.- 7 From Idea to Product.- 8 Guerrilla Marketing.- 9 It Ain't All Peaches and Cream.- 10 Financial Fitness.- 11 Blocking and Tackling.- 12 Raising Money.- 13 Pitch Perfect.- 14 Closing.- 15 Customers are Golden.- 16 Sell Baby, Sell.- 17 Cashing Out.

Über Autor(innen)

Jesko von Windheim is Professor of the Practice of Environmental Innovation and Entrepreneurship at Duke University and co-founder and CEO of Tyrata, Inc. Previously, he was co-founder and CEO at Nextreme Thermal Solutions, served as a Vice President at RTI International and JDS Uniphase, and was co-founder and Vice President at Cronos Integrated Microsystems, Inc. He has an MBA from the University of North Carolina Kenan-Flagler Business School and an MS and PhD in Physical Chemistry from the University of Guelph.