Buch, Englisch
Set out in a clear way that follows your thought processes, this book guides you through the elements that make up this area of law. It provides you with a single reliable source of citable authority to help reinforce or defend any action for trademark infringement using passing off or misrepresentation.
COVERAGE AND FEATURES
Clear and logical structure which follows the “Classical Trinity” of goodwill, damage, and misrepresentation
Structured treatment of misrepresentation in three separate chapters covering general principles, actionable misrepresentations, and misrepresentations conveyed by distinctive signs
Integrated treatment of the law of malicious falsehood in a competitive context
Introduction and account of the place of passing off in European and international law
Chapters on defences under European and national law, including the European Convention on Human Rights, and on remedies and enforcement
Comprehensive coverage of case law from the UK and major Commonwealth jurisdictions
NEW TO THIS EDITION
Full treatment of all important developments on passing off in recent decided cases:
Passing off by generic misdescription; Diageo v Intercontinental Brands
Goodwill and overseas service businesses; Hotel Cipriani
Assignments of goodwill; Newman v Adlem
Liability for injurious falsehood; Ajinomoto v Asda
Liability for unfair competition; L'Oreal v Bellure
Autoren/Hrsg.
Weitere Infos & Material
Introduction
Unfair competition in European and International law
Goodwill
Damage
The misrepresentation in passing-off
The misrepresentation in injurious falsehood
Actionable misrepresentations
Signs
Defences in European and national law
Enforcement