Persuasion in Your Life

2. New Auflage 2017
ISBN: 978-1-138-68959-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 360 Seiten, Format (B × H): 174 mm x 246 mm, Gewicht: 771 g

Persuasion in Your Life, 2nd Edition speaks directly to the student by focusing on real-life experiences, from critically viewing persuasive public campaigns to making business and health care decisions. This new edition concludes with a new chapter on the assessment of persuasive messages. It also features new chapter-opening vignettes that immediately apply concepts to daily life, as well as "What You’ve Learned" reviews for comprehension. Students and instructors can use the wealth of online resources that accompany this text, including an instructor manual, Power Point slides, test questions, and more. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their life and career.

Autoren/Hrsg.

Wahl, Shawn T.

Morris, Eric

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

Persuasion in your Life

Ethical Dimensions of Persuasion

Theories of Persuasion

Argumentation

Visual persuasion

Persuasion and New Media

Persuasive Public Campaigns

Persuasion and Personal Relationships

Persuasive Dimensions of Nonverbal Communications

Persuasive Dimensions of Health Communication

Persuasion in Business and Professional contexts

Persuasive Presentations

Persuasive Humor

Appraisal of Persuasive Messages

Über Autor(innen)

Shawn T. Wahl is Professor of Communication andInterim Deanof the College of Arts and Letters at Missouri State University (MSU). In addition, Shawn has worked across the nation as a corporate trainer, communication consultant, and leadership coach in a variety of industries.

Eric Morris is Associate Professor of Communication at Missouri State University (MSU) and the Director of Forensics for MSU’s Holt V. Spicer Debate Forum. Eric served as President for the Cross Examination Debate Association (CEDA) and as the Chair for the 3rd District of the NDT. He was the 2008 Coach of the Year.