Buch, Englisch, 167 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 353 g
Political Communication in the Digital Age
Buch, Englisch, 167 Seiten, Format (B × H): 153 mm x 216 mm, Gewicht: 353 g
Reihe: The Evolving American Presidency
ISBN: 978-3-030-44241-5
Verlag: Springer International Publishing
This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Politikwissenschaft Politische Systeme Politische Führung
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
- Sozialwissenschaften Politikwissenschaft Politische Kultur Politische Kommunikation und Partizipation
- Sozialwissenschaften Politikwissenschaft Politikwissenschaft Allgemein Politische Studien zu einzelnen Ländern und Gebieten
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Digitale Medien, Internet, Telekommunikation
Weitere Infos & Material
1. Social Media, Politics, and Donald Trump.- 2. Trump Tweets: A Desire for Attention.- 3. Trump Tweets: How Often and on What Topics.- 4. Trump Tweets: A Text Sentiment Analysis.- 5. Trump, Twitter, and the American Democracy.