Mediasport

Erscheinungsjahr 1998
ISBN: 978-0-415-14041-6
Verlag: Taylor & Francis

Buch, Englisch, 352 Seiten, Format (B × H): 175 mm x 246 mm, Gewicht: 549 g

MediaSport is a comprehensive introduction to the ways in which sport and the media interact. It is written by leading experts from around the world in the field of sports studies, sports journalism and leisure studies.
Among the subjects covered are:

* sports ethics
* sport and race
* sport and gender
* sport and violence on television
* the globalization of sports
* marketing sports on the Internet.

Autoren/Hrsg.

Wenner, Lawrence

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Sport | Tourismus | Freizeit Sport Sport: Politik, Ökonomie, Ökologie
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Kulturwissenschaften
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Sport- und Freizeitindustrie

Inhaltsverzeichnis

Part one THE MEDIASPORT PLAYING FIELD 1 Playing the MediaSport Game 2 MediaSport: Technology and the Commodification of Postmodern Sport 3 MediaSport Studies: Key Research and Emerging Issues Part two MEDIASPORT INSTITUTIONS 4 Circuits of Promotion: Media, Marketing and the Globalization of Sport 5 The Evolving Television Sports Marketplace 6 Women, Sport, and Media Institutions: Issues in Sports Journalism and Marketing 7 Sports Journalism, Ethics, and Olympic Athletes’ Rights Part three MEDIASPORT TEXTS 8 Come Together: Sport, Nationalism, and the Media Image 9 The Sports Hero Meets Mediated Celebrityhood 10 Race and Ethnicity in US Sports Media 11 The Media Image of Sport and Gender 12 Media Treatment of Female Athletes: Issues of Gender and Sexualities 13 Prometheus Unbound: Constructions of Masculinity in Sports Media Part four MEDIASPORT AUDIENCES 14 Reading the Sports Media Audience 15 Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage 16 Violence and the Enjoyment of Media Sports 17 Extending the Sports Experience: Mediations in Cyberspace

Über Autor(innen)

Lawrence A.Wenner is Professor of Communication and Director of the Sports and Fitness Management Graduate Program at the University of San Francisco.