E-Book, Englisch, 256 Seiten, E-Book
Wynne Pimp My Site
1. Auflage 2012
ISBN: 978-0-85708-251-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
The DIY Guide to SEO, Search Marketing, Social Media and Online PR
E-Book, Englisch, 256 Seiten, E-Book
ISBN: 978-0-85708-251-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)
A complete course in do-it-yourself digital marketing in 14bite-sized lessons
The global recession has sent tens of millions scrambling foralternative employment opportunities, and a great many of them havetaken the leap into becoming their own bosses. As a result there isa crying need among small business startups, entrepreneurs, andindependents working on a shoestring for expert guidance onmarketing themselves and their businesses online. Pimp MySite fills that void. It is a complete, do-it-yourself toolkitstructured as a fourteen-day course. Rather than fry readers'circuits with a lot of jargon-heavy technical descriptions, PaulaWynne, a successful publicist, marketer and award-winning onlineentrepreneur, takes a show-and-tell approach. Her step-by-stepdescriptions are concise and in plain English, and each step isillustrated with vivid screenshots and illustrations, making thecoverage eminently digestible, even for complete novices. Fromkeywords and YouTube to search marketing and optimization, PimpMy Site, offers much for beginners and advanced usersalike.
* Notable experts describe, in their own words, quick, easytechniques for driving traffic to your site and achieving onlinesuccess
* An excellent do-it-yourself resource for complete beginners aswell as experienced users looking to plug a few holes in theironline marketing know-how
* Provides practical coverage of all important trends andtechnologies, including optimization, search marketing, socialmedia, YouTube, keywords, email marketing, and more
Autoren/Hrsg.
Weitere Infos & Material
Acknowledgements ix
Foreword xi
Introduction xv
Day 1: Digital Marketing 1
Day 2: Keywords 19
Day 3: Keyword Tools 37
Day 4: SEO 49
Day 5: Marketing Tools 69
Day 6: Online Marketing 93
Day 7: Video Marketing 107
Day 8: Social Networking 119
Day 9: Social Media Tools 129
Day 10: PR 151
Day 11: PR Tools 167
Day 12: Email Marketing 193
Day 13: Email Marketing Tools 203
Day 14: TheEnd of the Beginning 219
Jargon Buster 227
Useful Resources 231
About the Expert Panel 241
About Paula Wynne 249
More Praise for Pimp My Site 251
Index 253
