Buch, Englisch, 224 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 710 g
Buch, Englisch, 224 Seiten, Format (B × H): 191 mm x 235 mm, Gewicht: 710 g
ISBN: 978-0-12-411457-9
Verlag: William Andrew Publishing
Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide insight, algorithms and development techniques for successful optimized/constrained systems. The book presents a cutting-edge budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.
Zielgruppe
<p>Engineers (in particular automation, control, mechatronics, robotics, transportation, automotive, aerospace), electronics and electronic design engineers, and computer scientists.</p>
Autoren/Hrsg.
Fachgebiete
- Mathematik | Informatik EDV | Informatik Daten / Datenbanken Information Retrieval
- Mathematik | Informatik EDV | Informatik Informatik Künstliche Intelligenz
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
Weitere Infos & Material
1. Search Engine Meets Economics
2. Budget Constraints in Sponsored Search Auctions
3. Budget Optimization in Sponsored Search Auctions
4. A Budget Optimization Framework for Search Advertisements
5. The First Step to Allocate Advertising Budget in Sponsored Search Auctions
6. Optimal Budget Allocation Across Search Markets
7. Budget Allocation in Competitive Search Advertisements, Part I: In Static Environments
8. Budget Allocation in Competitive Search Advertisements, Part II: In Dynamic Environments
9. Stochastic Budget Strategies at the CompaignLevel: A Preliminary Investigation
10. A Stochastic Budget Distribution Model in Search Advertisements
11. A Two-Stage Fuzzy Programming Approach for Budget Allocation in Sponsored Search Auctions
12. Budget Planning for Coupled Campaigns in Sponsored Search Auctions
13. Daily Budget Adjustment in Sponsored Search Auctions
14. Dynamic Budget Adjustment in Sponsored Search Auctions
15. Perspectives: Looking into the Future of Budgeting Strategies in Sponsored Search Auctions