Differential Games in Marketing

Softcover Nachdruck of the original 1. Auflage 2004
ISBN: 978-1-4613-4724-8
Verlag: Springer US

Buch, Englisch, Band 15, 176 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 306 g

Reihe: International Series in Quantitative Marketing

Game theory has proven useful to represent and conceptualize problems of conflict and cooperation in a formal way, and to predict the outcome of such situations. Differential games are dynamic games that are particularly designed to study systems where observations and decisions are made in real time.
The book conveys to the reader the state of the art of research in marketing applications of differential game theory. This research started about 25 years ago and the literature has now reached an extent and a maturity that makes it natural to take stock.
The book deals with differential games in advertising, pricing, and marketing channels, as well as with marketing-production and pricing-advertising interfaces. It provides also a tutorial on main concepts in differential games.

Zielgruppe

Research

Autoren/Hrsg.

Zaccour, Georges

Jørgensen, Steffen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensforschung
• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung

Inhaltsverzeichnis

1. Introduction.- 2. A Brief Tutorial On Differential Games.- 3. Advertising Models.- 4. Pricing Models.- 5. Models Of Marketing Channels.- 6. Other Applications.- 7. Conclusions.- References.- Author Index.