Producing Graphic Media for Sports

New Horizons and Possibilities for the Motion Media Specialist
1. Auflage 2023
ISBN: 978-1-032-19939-9
Verlag: Routledge

Buch, Englisch, 168 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 269 g

Producing Graphic Media for Sports: New Horizons and Possibilities for the Motion Media Specialist explores the origins, applications, and future of the production of sports-oriented motion graphics.

Beginning with the evolution and development of sports-oriented art and design, this book investigates the importance of motion graphics within a variety of environments in the sphere of organized, competitive activity. Venue-based presentation, broadcast and streaming environments, and the importance of graphic standards and brand guidelines are all discussed in detail, along with applications within social media and mobile platforms. A final chapter on emerging technologies covers the potential use of motion media for e-sports and other trending developments within the sports world. The author draws on case studies and interviews with sports media professionals to augment his own research and observation of trends and processes and to highlight the exciting career opportunities that exist within the sports presentation and marketing industries.

This book is recommended reading for students of advanced media production, sports marketing, and media production for advertising.

Zielgruppe

Postgraduate and Undergraduate Advanced

Autoren/Hrsg.

Zaffuto, John S.

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Geisteswissenschaften Design Typographie, Illustrationskunst, Werbegraphik

Inhaltsverzeichnis

List of Figures

Foreword

Acknowledgments

- Evolution and Development of Sports-Oriented Graphics

- Motion Graphics and the Broadcast and Streaming Environment

The Graphics Package

Show Elements

Set Elements

- Motion Graphics and Live Presentation

The Nature of Live Event Presentation

Sources and Destinations

The "Hype" or "Intro" Video

Interactive Elements

Sport-Specific Considerations

- Design Influences

About Design

Recognizing and Utilizing Design Influences

A Word About "Creativity"

Design Influences: Individual Sports

External Design Influences

Popular Culture and General Trends in Design

- Graphic Standards and Sports-Oriented Motion Media

Specific Athletic Traditions

Regional Considerations

Visibility and Environment

Trends and Popular Tastes

Graphic Standards/Brand Guidelines/Visual Identity Kits

Graphic Standards and Motion Media

- Social Media

The Social Media Aesthetic

Existing Features of the Social Media Aesthetic

Use Within the Broadcast and Live Stream

Use Within Event Presentation

- Emerging Trends and Technologies

Mixed and Augmented Reality

Esports

Branded Synergy

On the Horizon

Artificial Intelligence

- Post-Game Analysis

Key Principles

Key Skills

Career Possibilities

Maintaining Demo Materials

Final Thoughts

Index

Über Autor(innen)

John S. Zaffuto is an instructor and television facility operations manager at Southeastern Louisiana University. He has worked in the motion media creation industry for over 27 years. In that time, he has served in many roles, including broadcast production manager, chief editor, and post-production supervisor, managing and directing numerous local, regional, and national productions and campaigns.