Battles to Bridges

Us Strategic Communication and Public Diplomacy After 9/11
2010. Auflage 2010
ISBN: 978-1-137-44615-2
Verlag: Palgrave MacMillan UK

Buch, Englisch, 233 Seiten, Format (B × H): 140 mm x 216 mm, Gewicht: 3212 g

Reihe: Studies in Diplomacy and International Relations

This book tackles the pressing need to expand the vision of strategic US public diplomacy. It explores the interplay of power politics, culture, identity, and communication and explains how the underlying communication and political dynamics have redefined what 'strategic communication' means in today's international arena.

Zielgruppe

Research

Autoren/Hrsg.

Zaharna, R S

Inhaltsverzeichnis

PART I: CRISIS PUBLIC DIPLOMACY America's Communication Problem Battle for Hearts and Minds Search for Answers PART II: CHANGING DYNAMICS Changing Dynamics and Strategic Vision Soft Power Differential Communication, Culture& Identity in Public Diplomacy PART III: EXPANDING THE VISION OF STRATEGIC US PUBLIC DIPLOMACY Strategy& Tactics: Conceptual Frameworks Grand Strategy: From Battles to Bridges

Über Autor(innen)

R.S. Zaharna is an Associate Professor of Communication at American University in Washington, D.C. and was a Research Fellow with the Annenberg Center on Public Diplomacy at the University of Southern California, USA (2011-2013). She has written extensively on strategic communication and culture, and has addressed audiences in the United States, Europe, the Middle East, and Asia on the challenges of public diplomacy in a global communication era.