Zemsky / Shaman The Market Imperative

Segmentation and Change in Higher Education
Erscheinungsjahr 2017
ISBN: 978-1-4214-2412-5
Verlag: Johns Hopkins University Press
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 0 Seiten, Format (B × H): 152 mm x 229 mm

Reihe: Reforming Higher Education: Innovation and the Public Good

Thinking about American higher education as an economic market changes everything.

It is no surprise that college tuition and student debt are on the rise. Universities no longer charge tuition to simply cover costs. They are market enterprises that charge whatever the market will bear. Institutional ambition, along with increasing competition for students, now shape the economics of higher education.

In The Market Imperative, Robert Zemsky and Susan Shaman argue that too many institutional leaders and policy makers do not understand how deeply the consumer markets they promoted have changed American higher education. Instead of functioning as a single integrated industry, higher education is in fact a collection of segmented and more or less separate markets. These markets have their own distinctive operating constraints and logics, especially regarding price. But those most responsible for federal higher education policy have made a muck of the enterprise, while state policy making has all but disappeared, the victim of weak imaginations, insufficient funding, and an aversion to targeted investment.

Chapter by chapter, this compelling text draws on new data developed by the authors in a Gates Foundation–funded project to describe the landscape: how the market for higher education distributes students among competing institutions; what the job market is looking for; how markets differ across the fifty states; and how the higher education market determines the kinds of faculty at different kinds of institutions. The volume concludes with a three-pronged set of policies for making American higher education mission centered as well as market smart. Although there is no "one-size-fits-all" approach for reforming higher education, this clearly written book will productively advance understanding of the challenges colleges and universities face by providing a mapping of the configuration of the market for an undergraduate education.

Autoren/Hrsg.

Zemsky, Robert

Shaman, Susan

Fachgebiete

• Sozialwissenschaften Pädagogik Lehrerausbildung, Unterricht & Didaktik Allgemeine Didaktik Wirtschaftswissenschaften (Unterricht & Didaktik)
• Sozialwissenschaften Pädagogik Schulen, Schulleitung Universitäten, Hochschulen
• Sozialwissenschaften Pädagogik Pädagogik Bildungssystem Bildungspolitik, Bildungsreform

Inhaltsverzeichnis

Acknowledgments
Prologue
1. Market Price
2. Sectors and Segments
3. Student Consumers
4. Jobs
5. Fifty States
6. Faculty
7. Knowing the Territory
Epilogue
References
Index

Über Autor(innen)

Zemsky, Robert
Robert Zemsky is a professor of higher education at the University of Pennsylvania. He is the author of Checklist for Change: Making American Higher Education a Sustainable Enterprise and the coauthor of The College Stress Test: Tracking Institutional Futures across a Crowded Market.

Shaman, Susan
Susan Shaman is the former director of institutional research at the University of Pennsylvania. With Zemsky, she is the coauthor of The Market Imperative: Segmentation and Change in Higher Education.

Robert Zemsky is a professor of higher education at the University of Pennsylvania. The chair of the Learning Alliance for Higher Education, he is the author of Checklist for Change: Making American Higher Education a Sustainable Enterprise. Susan Shaman was a senior planning officer at the University of Pennsylvania from 1982 to 1997.