Third Party Product Reviews and Consumer Behaviour

A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models
2013
ISBN: 978-3-8349-3632-5
Verlag: Springer

Buch, Englisch, 183 Seiten, Paperback, Format (B × H): 148 mm x 210 mm, Gewicht: 2753 g

By exploiting the potential of the Internet, independent product reviews can reach more consumers than ever before. The numerous publications of product reviews in the mass media (e.g., magazines, news services on the Internet) and on Web 2.0 are received with rising resonance that is not restricted to products of broad interest only. Apart from purely descriptive approaches, however, no systematic studies which examine the possible impacts of these tests on consumer behaviour have been presented so far. Wolfgang Ziniel combines both a theoretical and an experimental approach when investigating the relevance of product tests for product choice, product quality, value, and purchase intention from the consumers’ point of view. Concerning the dichotomous measurement approach graphical chain models, Rasch- and paired comparison conjoint-models are applied.

This thesis has been granted the Stephan Koren Award for outstanding scientific achievements.

Zielgruppe

Research

Autoren/Hrsg.

Ziniel, Wolfgang

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Sozialwissenschaften Psychologie Psychologische Disziplinen Umwelt-, Konsum- und Werbepsychologie

Inhaltsverzeichnis

Definition of Third-Party Product Reviews (TPPRs).- Theories Explaining TPPR Effects on Consumer Behaviour.- Perceived Quality Research.- Customer Value.- Empirical Approach and Conceptual Models.- Rasch Modelling and Scale Development.- TPPR and the Product Choice Progress.- TPPR, Quality, Purchase Intentions and Value.

Über Autor(innen)

Wolfgang Ziniel completed his doctoral thesis as a research assistant under the supervision of Prof. Reinhold Hatzinger at the Vienna University of Economics and Business. Currently he works in the field of industry and structure analyses and retail research at the Austrian Institute for SME Research in Vienna.