Achieving Sustainable Development Goals With Sustainable Marketing

Erscheinungsjahr 2023
ISBN: 978-1-6684-8682-5
Verlag: IGI Global

Buch, Englisch, 320 Seiten, Paperback, Format (B × H): 216 mm x 279 mm

Autoren/Hrsg.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb

Über Autor(innen)

Maria Palazzo (PhD) is a Research Fellow at the Department of Political, Social and Communication Studies (DSPSC), University of Salerno (Italy). Since 2015, she has been a member of the 'Sustainability Communication Centre' (SCC) at the DSPSC. She was a former Lecturer at University of Bedfordshire, School of Business (London, Luton, UK), a Visiting Scholar at the University of Granada (Granada, Spain), and a Visiting Lecturer at the Universidad del Norte, Escuela de Negocios (Barranquilla, Colombia). She is also an academic tutor and lecturer at the Universitas Mercatorum (Rome, Italy). Her research focuses on corporate and marketing communication, branding, corporate social responsibility, organisational culture, community relations, and sustainability. Her articles have been published in The TQM Journal, Qualitative Market Research: An International Journal, Journal of Business-to-Business Marketing, Journal of Communication Management, Journal of Brand Management and in other academic outlets.