Campaign It!

Achieving Success Through Communication
1. Auflage 2012
ISBN: 978-0-7494-6420-2
Verlag: Kogan Page

Buch, Englisch, 240 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 412 g

This ground-breaking book redefines campaigning and explains how to create and deliver a compelling campaign that can be applied in any aspect of your professional and personal life.

Based on a claim that is both bold and true, this book introduces and demonstrates a new, unique and complete approach to communication for change - the Campaign It! model. It is a model developed and used by leading professionals in communications and campaigning to create influence and change at the highest levels business, politics and society. It is transferable to any sphere of life. It is tried and tested. And it works.

Simply put: to achieve change and be successful you always have to inform, persuade and gain agreement from significant people and organizations. The Campaign It! model enables you to do this powerfully and positively.

Autoren/Hrsg.

Barnard, Alan

Parker, Chris

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Unternehmenskommunikation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Management: Führung & Motivation

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Our approach to campaigns and campaigning; Chapter - 02: Cause; Chapter - 03: Recognizing and understanding your audiences; Chapter - 04: The narrative; Chapter - 05: Influencing conversations; Chapter - 06: Mapping the campaign; Chapter - 07: Integrating activities; Chapter - 08: !; Chapter - 09: Being a campaigner

Über Autor(innen)

Barnard, Alan
Alan Barnard is a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Now, as a founding Director of BBM Campaigns, he is taking campaigning into new territories.

Parker, Chris
Chris Parker began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training.

Alan Barnard is a world class communications strategist with a vast experience in devising and executing successful landmark campaigns. He made a major impact during his ten years working for the Labour Party and played a pivotal role in their 1997 general election victory. His work as Labour's Director of Campaigns and Elections helped change political campaigning in the United Kingdom. Now, as a founding Director of bbm Campaigns, he is taking campaigning into new territories.

Chris Parker began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study. Chris is a highly experienced management trainer, business consultant and lecturer. He provides communications and creativity training.